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Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
We generally advise to stick to more conservative TLDs like .com, .net., or similar. However, I have seen endings like .pizza, etc. used more commonly so I think you can give it a go. As for which ending, I think that depends a little on the rest of your domain but, in general, I would prefer .cafe because it’s shorter and looks more pleasant in my opinion.
When you run your own company, there are a few top priorities to consider when choosing the best hosting for your small business website. If you pick a less-than-reputable provider, your site might go down, get hacked, or you run into server issues. You don’t want to feel a real effect on your bottom line. And now that 84% of communication with customers is visual, your website and hosting need to be top-notch.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
Sales Funnel Explained - Sales Funnel Tutorial For Beginners (Step By Step)

If you’re planning to run a blog, a straightforward content website, or a website with a combination of functionalities — like a blog with a store — your best bet is probably a content management system like WordPress. This would provide a stable and flexible platform for doing a number of different common business activities online. Two other popular options in this category are Drupal and Joomla.
Now, whether you choose to use a content management system like WordPress, a website builder tool like Weebly, or an e-commerce platform like Magento, you’ll need to install the software on your server. The same goes for other external applications you want to use for your website, but that aren’t inherently part of your chosen content management system.
We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.

Once you’ve determined whether your domain is available, you will want to purchase it from a domain registrar or web hosting company. Some web hosts will register a domain name for you for free (usually for one year) when you buy a web hosting services from them, while others will do it for you, but you’ll have to cover the registrar fees (an annual fee of $10 – $15 for the “.com” domain).

There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name!


Usually a single machine placed in a private residence can be used to host one or more web sites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PCs. Some ISPs actively attempt to block home servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses. A common way to attain a reliable DNS host name is by creating an account with a dynamic DNS service. A dynamic DNS service will automatically change the IP address that a URL points to when the IP address changes.[10]
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