Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
With complete control over your server, you can install highly complex programs, scripts, and applications that aren’t possible with shared hosting. One drawback is that if you don’t have the technical knowledge to manage and run your server, you may run into issues. You’ll either have to suffer website downtime or hire an expert to fix your problems for you.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that it has a free, three-month trial for one of its lightly equipped Atom servers.
You also get free SSL and free backups with the lowest level Shared Starter plan, which is another major positive for going with DreamHost. The company also claims it doesn’t track bandwidth usage — hmm, I bet they do — but this does mean that you aren’t restricted, which is really important if your site grows quickly and starts getting huge amounts of traffic.
WordPress is also teaming up with other platforms like BigCommerce to bring deeper e-commerce functionality to its offerings. 39% of e-commerce merchants reported they recently lost money due to performance or stability problems. Combining the front end functionality of WordPress with the backend power of an e-commerce platform is an excellent option for scaling growth.
And, finally, don't stress out. These are all tips to make your experience a little easier and avoid potential problems. Keep in mind that it's all about you and your brand. If you look around, you'll find successful sites that have broken almost every one of the rules we've laid out in this guide. (Although no one site has broken all of them, as far as we know.) Google would still be a giant if they'd called it Zugzut.com or Goohoo.com. Good branding makes things easier, but it's still up to you to build it.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 per year for that extra security layer.
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This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
When shoppers buy online, they will typically place an order for a product or service on a merchant’s website. They will enter their payment details – credit/debit card details or other payment methods – on secure web or cart pages (URL being prefixed with “HTTPS”), after which the information is encrypted by the web browser and sent to either the merchant’s servers or to a Payment Service Provider or payment gateway that the merchant uses to accept payments.
Understanding Online Payments
But…there are times when you are simply not satisfied with the selection of domain names that are available to register at a minimal fee by yourself. Sure, you could always register your domain name on a .net (less popular than a .com but still widely used) and maybe even a .org (good if you are a non-profit business, church, NGO, etc) but if you have a little more funds to spend than $10 a year, then your next best thing is to go ahead and buy a domain name that you like from a domain seller or from a domain marketplace.
Web hosting services offer varying amounts of monthly data transfers, storage, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too, so taking the time to plot exactly what your company needs for online success is essential. Many of these companies also offer reseller hosting services, which let you go into business for yourself, offering hosting to your own customers without requiring you to spin up your own servers.