It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.