Sean Garrity is a Managing Editor at HostingAdvice with more than 10 years of experience researching, writing, and editing for numerous industry-specific trade publications. At HostingAdvice, Sean is charged with orchestrating the site’s content production, overseeing a team of writers, and ensuring the quality of feature and how-to articles. His goal is to keep organizations and entrepreneurs informed on the latest trends and technologies that can help them streamline operations and thrive online. When he isn’t wrapped up in discussions with experts, you can find Sean in front of his monitor, looking for what’s coming next in the fast-changing tech landscape.
This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
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