Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
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Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.
Thrive Architect is a page builder for your WordPress site and only works within WP unlike GetResponse. Yes you need ThriveLeads to capture emails (through popups, inline forms, sticky bars, etc) and build your list on from WordPress. You’ll have to integrate it with your Autoresponder (GetResponse). If you create your landing pages on GetResponse and want to use it on your WordPress site – you can use their WordPress plugin to add your GetResponse landing page to your WordPress site as a subpage. Else I’d build it on WordPress using Thrive.
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