Before you start building your sales funnel, it is essential to have a clear business vision, develop an ecommerce marketing strategy and then define your target audience to work towards your business growth. If, for example, you are looking on how to create an online clothing store, you need to follow specific steps to develop your business and stay successful.
ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.
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Currently, the most inexpensive ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to developing 20 funnels, 100 pages, and 20,000 visitors. You also do not get access to Follow-Up Funnels, their built-in e-mail service provider and Backpack, which enables you to create your own affiliate program.
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Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.