This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
We liked how Web Hosting Hub describes its new customer process. It tells new customers, "We walk you through setting up your account in a personal on-boarding call." The company has a few other wins as well. It offers an all-SSD infrastructure, automatic vulnerability patches and a custom firewall, SSH access for certain plans, free site migration and an excellent 90-day money-back guarantee.
Once you’ve decided on your top choices for your site name, make sure you are not violating anyone’s trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain.
With complete control over your server, you can install highly complex programs, scripts, and applications that aren’t possible with shared hosting. One drawback is that if you don’t have the technical knowledge to manage and run your server, you may run into issues. You’ll either have to suffer website downtime or hire an expert to fix your problems for you.
Sean Garrity is a Managing Editor at HostingAdvice with more than 10 years of experience researching, writing, and editing for numerous industry-specific trade publications. At HostingAdvice, Sean is charged with orchestrating the site’s content production, overseeing a team of writers, and ensuring the quality of feature and how-to articles. His goal is to keep organizations and entrepreneurs informed on the latest trends and technologies that can help them streamline operations and thrive online. When he isn’t wrapped up in discussions with experts, you can find Sean in front of his monitor, looking for what’s coming next in the fast-changing tech landscape.
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